The battleground for getting more money for your home begins with decluttering, and it is generally the most painful task you have to go through. Paula Massey is the stager we have used for years, and decluttering is the number one item on her list of recommendations - she often calls it "prepacking".
When you declutter, you make your house look bigger and decluttering enables you to take possible next steps like re-arranging furniture to create the right focal points in each room. Peronally, my favorite staging TV show is Clean House. It is remarkable how different a home can look after it is cleaned up! You know the old saying, "You can't see the forest for the trees?" Buyers are like that. A cluttered house leads to fewer and lower offers, every time.
Not to leave you without resources, I found a blog with ideas for what to do with all your "stuff". I believe my son prefers the dumpster option over the mini-warehouse option, by the way. As we were moving items into multiple mini-warehouses, he told me that he had a solution for dealing with all the items we were storing: "It's called a match, Dad."
I got an email notice that Kerri had posted her listing on her Facebook account: Kerri's Listing. I think you would be shocked at how many homes (that are readily viewable to all via MLS, yet still available) are sold by agents that went the extra mile and got out the message in unconventional places and and the result was some agent or buyer thinking, "We should take a look at that one." Kerri took the time to promote her client's home in ways that many do not. I bet she sells it...soon.
This may be controverial with some, but I heard this morning that Facebook is about to charge us a monthly membership fee. Well, this feels like bait and switch to me. I have an account on Typepad where I post this blog. I knew up front that there was a fee involved, and agreed to it. On the other hand, Facebook was and always had been free.
Furthermore, I feel like part of the conspiracy. I have encouraged many, many people to join Facebook and make posting there part of their daily communication with their sphere and the world at large. I was part of their plan, I guess. I feel like I need a shower.
What I want to know now, is where will you go, when and if Facebook starts charging?
Seth Godin's post Lemonade Stand Marketing comparing the differences in sales approaches in lemonade stands draws interesting comparisons for the real estate market today.
What makes your property stand out? Why should people buy your home? Is it updated? In good condition? Priced right? All of these questions have to be yes in today's market.
However, are you addressing the real reason people buy: neighborhood! What's great about your neighborhood, subdivision, street? I never see things on virtual tours like, "this is the great little park around the corner where we walk our dogs every day, or the nearby playground where we take the kids."
Now, more than ever, is the time to zero in on the real reason people buy.