Seth Godin's post Lemonade Stand Marketing comparing the differences in sales approaches in lemonade stands draws interesting comparisons for the real estate market today.
What makes your property stand out? Why should people buy your home? Is it updated? In good condition? Priced right? All of these questions have to be yes in today's market.
However, are you addressing the real reason people buy: neighborhood! What's great about your neighborhood, subdivision, street? I never see things on virtual tours like, "this is the great little park around the corner where we walk our dogs every day, or the nearby playground where we take the kids."
Now, more than ever, is the time to zero in on the real reason people buy.